The coaching that helps you move the needle.

No guesswork. No fluff. A clear plan, direct accountability and expert guidance to help you stay consistent and see real results that you feel empowered to maintain.

Feel stronger, look leaner and finally take control of your fitness with a personalized approach and one-on-one support along the way.

Who does Hunter Coaching serve?

My clients come from variety of backgrounds but they all have this in common: they are ambitious, busy professionals with a proven ability to apply focus and discipline in some areas of life but struggle to apply it to their fitness and health. And they come to me to build sustainability habits—without gimmicks or unnecessary complexity—and get results.

That looks like:

  • Silencing the noise of conflicting information and committing to a clear, evidenced-based plan

  • Breaking things down into digestible and actionable steps they can execute with confidence

  • Implementing practical solutions that maximize results without unnecessary complexity

  • Taking an approach that can be integrated into their busy lives

They also:

  • Have a proven capacity for overcoming challenges

  • May have started and stopped working on fitness goals in the past

  • Understand the importance of taking personal responsibility but desire direct accountability

  • Value independence but recognize that, in this area, they need guidance and support

  • Are tired of information overload and prepared to commit to a structured, proven process

In short, I help clients recognize the strengths they already have and learn to apply them to fitness in a simple, streamlined and sustainable way. If you’re ready to stop overcomplicating fitness, start thinking differently, and finally establish a rhythm that lasts—let’s get to work.

Coaching Options

All options include:

  • Personalized Coaching: A training and/or nutrition plan that is built for you, not copied from a template

  • Regular Check-Ins: Receive direct feedback as you track your progress

  • App-Based Tracking: Leverage a digital platform to simply habit tracking and have access to resources on the go

  • Coaching Calls: Regular one-on-one conversations with Coach Semaj to keep you on track

  • Support & Adjustments: Adjustments to your plan as needed so you’re able to execute with confidence

Pricing (US$) is based on length of commitment and level of support you choose.

Nutrition Only

You want a clear eating strategy without a structured training plan.

Training Only

You know how to eat but need a solid program and accountability.

Nutrition + Training

You want both for maximum results.

Client Testimonials

  • “Semaj is relaxed with no motives or judgement and this made it easy to trust him and be open. That helped me build more trust and openness with myself and, with the tools he provided, see progress in my weightloss journey I haven’t been able to see until now.”

    - Joy Magnarella

  • "This is the most positively tailored fitness experience I've ever had. I’m more fit, flexible, and confident than ever—and I look amazing!"

    - Emily Krakoff

  • "Semaj's coaching has helped me break free of the all-or-nothing mindset. I can now enjoy life while staying on track with my fitness goals."

    - Steven Heller

  • “I’m so happy at my current weight and feel comfortable in my body again. I’ve taken the skills Semaj taught me and use them every day—it’s life-changing."

    - Trish Tremblay

  • “I really appreciate Semaj taking the time to dive into my fitness routine, but more so my “life” routine! He doesn’t sugarcoat the process or promising anything unrealistic. We connected recently about sleep habits/hygiene, and his holistic approach to wellness is awesome and unique in the field.”

    - Sophie Jean

  • "This coaching was life-changing. I feel stronger and more confident than ever!"

    - Desiree Fagan

  • "I’ve lost weight, gained confidence, and finally understand how to eat in a way that works for me long-term."

    - Emma Joyce

About Semaj

Background & Credentials:

Hey, I’m Semaj! I’m a fitness and nutrition coach with over 10 years of experience helping everyday people and athletes achieve their fat loss, muscle gain and performance goals. In addition to a degree in Exercise Science from the University of Connecticut, I have two nutrition coaching certifications from Renaissance Periodization and Precision Nutrition, and a personal training certification from NASM. 

After managing corporate gyms and leading personal training departments for almost a decade, I shifted to focus on what I enjoy most: serving clients directly. I now offer all of my coaching services online, leveraging best practices from years of in-person training, to help people win with fitness all over the world.

Fun fact: I competed in Strongman as a middleweight competitor from 2013-2017, but have spent the last 5 or so years training for life as a business owner, long-term traveler and dad-epreneur. My athletic background and personal experience inform my approach as a coach: I help ambitious but busy people apply the strategies and the level of intensity that are best suited for them given their goals and context of their daily lives.

Coaching Philosophy:

  • I believe fitness is an act of stewardship. We’ve been given this body and this life, and it’s our responsibility to treat it well. But I also believe that change starts in the mind because what we believe drives our actions. If we want different results, we have to start by transforming how we think.

  • I believe in substance over aesthetics. The fitness space is full of curated content and people more focused on looking the part than doing the work. I’m committed to being straight-forward and focused on proven practices and measurable outcomes.

  • I believe the best results come from real relationships. I want my clients to feel understood and connected, like they can be open with me without judgment. That’s why I invest deeply in every client, helping them see their own patterns, strengths, and blind spots.

  • I don’t believe in hand-holding. All of my coaching programs offer a progression toward independence. I want my clients to learn to think for themselves. My job isn’t to give you all the answers, it’s to teach you how to problem-solve and make informed decisions.

How do I get started?

1) Schedule a conversation.

2) Choose a service.

3) Get to work.

Contact Us